The recruiting strategy simply won’t work – and talent remains undiscovered, unheard and unengaged.

With an effective recruiting strategy that takes a different approach than usual, you can find, inspire and retain the right talent in the long term.

Because good recruiting goes beyond simply posting job adverts. It’s about creating a strong employer branding foundation to attract and convince talent.

In order to use social media effectively in employer branding, companies should develop a clear strategy. It is important to define the objectives and carefully plan the presence on the various platforms. Some proven strategies include:

1. Regular content that reflects the company culture and values
   Interactive posts to engage the community and encourage dialogue
2. Storytelling to tell emotional stories around the brand
   Collaboration with influencers and ambassadors to increase reach
3. By using social media as an integral part of their employer branding strategy, companies can engage employees in an eye-catching way, arouse interest in their own brand and convince applicants of the attractive career opportunities.

Creative minds like us are able to develop innovative and engaging recruitment campaigns that grab the attention of potential candidates and get them to identify with the company and the brand.

This can lead to increased lead generation and a greater number of applicants.

The platform is particularly suitable for building professional networks and employer branding and for directly addressing or writing to suitable candidates via target group research.